I went to one of the sears in the South Shore mall in Braintree to check out a refrigerator that my parents want. They displayed a stainless frige with a cheaper price that they claimed was for a white frige. The sales person told me that the price of the stainless frige was toward the bottom of the display with small prints and told me that they did that for lot of their freezers.
I just thought this was a false advertisement and a way to lure consumers in buying the frige for the wrong price. What they should have done was to put the price of the display item in bigger font and put other color models in smaller fonts to let consumers know that there are other options.
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