This company certainly knows how to work you over and obtain maximum revenue at consumer loss! A few years ago they had a $19.99 plan that allowed 3 discs at a time with UNLIMITED in store exchanges. They since changed that plan to allow only FIVE exchanges per month unless you want to pay them almost DOUBLE at nearly $40 for unlimited. Just two days ago I found out they changed their plan AGAIN. Now you can NOT exchange movies in store for free or the reduced $1.99 AND have movies sent from online too. Your in store rentals count as your rentals too so you have to return them first. They say "this great new feature lets you keep the movies as long as you want"... Yea from a company that ALREADY markets no late fees. So what's the new benefit? Nothing. Basically it is forcing people who want to obtain online rentals rapidly to return their in store rentals at a MUCH faster rate and not keep them forever or otherwise... Suffer by getting a whole lot less each month through the mail. So Blockbuster wins either way... You pay extra for getting less movies every month or have to return them faster so they can rent them out in store at a faster rate and make even more money. Quite the little scam huh? Try Netflix! I'm going to!
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