The Following is the letter I wrote to 53 bank:
Date: 12/29/05
To: Fifth Third Bank
From: ZACHARY P BREIMAYER
Subject: Suggest Improvements
I would like to express my feelings on the matter of how a $9.74 overdraft turned into somewhere around $60-70 in 6 days. First off I am a young college student and have been a client of the bank for a few years and have always had great service from your locations in Monroe, MI. On 12-23 I overdrafted by $9.74 (Absolutely unintentional) There is of course a $33 overdraft fee and then I believe a $5 per day fee as well. However if I were to have reconciled on the 23rd I would not have been charged any of this. I believe that when a client overdrafts it should be in the interest of 53 Bank to have a representitive call (YES there are uses for some of the information you ask of your clients) the client and notify them of this. Why is it not in the the interest of the bank to do this? I do understand that it is a way to maximize profits. However it is also a way to create poor relations with your clients and to lose them. It is also a legalized form of loan sharking. Looking at it from your point of view I see myself as a young man with little money that really means not much of anything to the business. However, throughout my lifetime I will need a home loan which is a major profit generator of the banking industry. My account will not always mean nothing to 53 Bank... Unless of course I no longer handle my money through your Business (I could just as easily go to MBT and open an account to maintain for the rest of my life). So feel free to send me some auto typed letter about how your a valued customer It will let me know that you really are a faceless corporation that doesnt care about your image or the future relationships with your clients.
Zachary
The following is what they wrote back:
Date: 12/30
To: ZACHARY P
From: Fifth Third Bank
Subject: Suggest Improvements
December 29
Dear Zachary:
Thank you for using Fifth Third Internet Banking and for providing us the opportunity to service your needs.in response to your recent inquiry regarding your account, notification on the account status and the items that contributed to the overdraft are mailed and typically reach the customer in 3 to 4 days depending on mail time. This letter is not the bank's responsibility, but only a complimentary notice on behalf of the customer. Fifth Third Bank relies on its customers to reconcile and balance their accounts to prevent overdrafts. If you would like to discuss overdraft protection options, please visit your local banking center or call our New Accounts department at 1.800.457.0842.
We would like to take this opportunity to thank you for your business and look forward to serving you in the future. If you require any further assistance, please email us 24 hours a day or contact a Customer Service Professional at 1.800.972.3030, Monday through Friday between 7:00 AM and 12:00 AM ET, Saturday or Sunday from 8:00 AM to 5:00 PM ET. At Fifth Third Bank, We're "Working Hard To Be The Only Bank You'll Ever Need."
Suzie H.
Fifth Third Internet Banking
Personally as a business/marketing major I believe that this is poor way to handle customer relations and concerns.
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