Real estate developers be warned!
The 'sales and marketing' team at PowerPlay Destinations is a bunch of one off freelancers (all former PlayGround employees) presenting themselves as a solid and successful company with many offices worldwide. Their only U.S. Office is a mail box in a strip-mall in Greenville, S.C. (real global presences there) - it is assumed that this location was chosen because a 'freelance website programmer' lives there.
The lists of projects on PowerPlay Destination is impressive at a glance; but unfortunately, none of those projects hired PowerPlay Destinations - it's more a combined collection of developments that each of the team members have worked on in some capacity or another - no ground-up start to finish/sellouts to their credit.
When PowerPlay Destinations (formerly the bankrupted Playground) - wooed developers of the W Residences Hollywood to secure the sales listing agreement after Sotheby's walked off the project (rightfully so), PowerPlay never mentioned that they didn't have a California Brokers License to facilitate sells. Furthermore, it was also never mentioned that the only other California development they did manage under PlayGround, the Hard Rock San Diego ended up in a multi-million dollar class action suit brought on by the buyers for misleading sales and marketing communications.
So, the W Residences Hollywood sales and marketing team consists of, no one familiar with Los Angeles, a marketing director who works from Reno Nevada, a self-proclaimed sales guru Erika Alm who promotes her billion dollar sells history (in Los Angels, that is not a unique trait among the power brokers in this city - it's a given - and furthermore, someone needs to tell her it is appropriate to wear shoes while walking around the W Residences. It just might help with her image - but doubtful).
Ron Barnes, the Sales Director for W Residences Hollywood is from Utah (and a Utah Sotheby's agent); but he was also on the Hard Rock San Diego disaster.
In regards to Stuart Carson, which no one really knows where is talent lies, expect for the verbal spins on sales and marketing theories that don't make much sense to anyone after they've walked away and tried to process the information.
It is important to know, that they 'are not' team players, they are unethical, their skill set is just average and their treatment of professional associates is unexceptable - most importantly they have little knowledge about the luxury consumer.
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