I have been shopping at this store for many years and since I know of their fraudulent marketing strategies, I rarely get burned anymore. Its just frustrating to have to hold up the checkout line every time I shop and call them on their "mistakes".
Since it happens EVERY time I shop that store, I have come to the conclusion that the mis-pricing is not just an isolated thing, but a systemic practice designed to increase their bottom-line and keep them afloat in the highly competitive Houston, Tx marketplace.
Most of their mis-pricing involves the produce section. Prices listed for fruit and vegetables on the shelf are listed in the computer at checkout for anywhere from 30 cents per pound to over a dollar a pound higher. When I buy apples or peaches it is usually 3 pounds or more, so just imagine the overcharging that goes on!
The tomato section is really a joke! They price fruit/veggies by a 4-digit code which is put on each individual piece. However, the code for the tomatoes on sale is never a code that can be found on any of the tomatoes (and there may be 7-8 different varieties of tomatoes on the shelf)... Thats how they get their bait-and-switch profits. Imagine all the people that are too embarrassed to complain or in too much of a hurry. Kroger is making HUGE profits this way and never correcting the price at the checkout counter! Funny, I don't have this problem at any other supermarket chain!
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