I suffered the same exact thing that happened in this previous case:
Http://usacomplaints.com/computer-mail-order/giftcards-com/giftcards-com-scam-cost-me-3-54x8e.htm
I ordered on December 12, the expected delivery is Dec. 24th and on my third call, I was asked to wait until Friday for the delivery.
After trying to reason out with the customer service representatives, I was advised to call on specific times so I can speak to a supervisor or manager. I think it is your obligation to the consumers to call them in cases like these.
I think that the cancellation fee should not be charged to the consumers who did NOT receive the goods that they ordered.
They keep on saying that they don't have control over USPS, but then again, they should scrap USPS from their list of shipping services since this same scenario has been ongoing for 4 years now and giftcards.com has not done anything change it!
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