The same happened to me too 5yrs ago. My husband and i went into the store to look at a 1ct diamond that was on sale for $2000. I looked at a few of the same ones and chose the one w / the least visible flaws. It took me about 30min of examining to choose. I had had it for more then 60 days when i noticed a huge carbon spot and a bubble looking thing. Plain as day, starring me in the face. I wouldnt have picked such an obviously flawed diamond. So i went back to the store and told them my situation. They said, " well we dont display diamonds in the store. Every stone you see here is cz and we send it off to be mounted." ok, i was not aware that the stone i had examined was a cz. So basically they sell you a stone and pick out whatever stone in the clarity catagory, which means nothing, cuz you can have one stone ine the SI1/SI2 catagory that has flaws right in the middle and one that had flaws to the side where its not so obvious. I chose the one that had flaws on the side and not in the middle and i got a stone w / two obvious flaws in the middle. They falsey advertise there instore "diamonds". Had i known my diamond would have been some randomly selected stone, i would have gone to another store where what i pay for is what i pick or picked a higher quality stone.
I wish there was something legal i could do... Helzberg diamonds needs to post signs about their display stones being cz and not diamonds and the sales reps need to let customers know too. They are a very shady co. When i went to the store to tell them my concern, they acted like i was crazy and acusing them of switching the stone. My poor husband spent $3000 total including a ring wrap and now it sits in a ringbox and i wear a cz ring.
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