Schofield Media is a pay for play media company. Falling for their tricks will cut into a company's cash flow and damage business partnership relations. Their business model or rather CON GAME is as old as print. They are basically a giant call service / BOILER ROOM. Their massive sales team calls up as many companies as they can, telling their marks that they want to feature their company, CEO, etc... in their next issue. The story will only run if the sales person manages to TRICK the company into handing over their vendor list.
Schofield Media will then proceed to shake the vendors down for advertising money. All magazine circulation numbers are faked. Not only are the official numbers reported by the company made up, but the purposely uninformed sales team will further exaggerate circulation numbers. While it is legal to manipulate the truth in sales, it is illegal to lie about the actual attributes of the product, this is a violation of the Anglo American Commercial Law. Often the only ones receiving and/or reading the magazine are those that have been conned, such as the featured companies and their advertisers. Conned advertisers will pay almost nothing to tens of thousands of dollars for basically worthless advertising space.
The magazine articles are worse then terrible and typically have no bearing to anything remotely relevant to the featured company or even current economic trends.in fact, stories are roughly recycled and the same "writer" and "editor" will put together multiple magazines despite the facts that the alleged topics couldn't be anymore different, like the lumber and dining industry. Do business with this company and YOU and YOUR vendors will live to regret it.
Work at this company at YOUR own peril, it is a dead end and could ruin YOUR reputation if listed on your resume. This is particularly true for journalists/writers/freelancers-they basically only use in house "writers" despite what they advertise. A stint at Schofield could set your career back years. To learn more about Schofield Media and other similar scam artist companies, google... Schofield media scum... Or schofield media con game... Or schofield media media bistro... They have middle management employees trolling the web for negative comments.
This is a very secretive company that prefers to operate under the radar and under many different names. Don't be surprised if your PR gets a call from % Media or any number of their magazines looking to do an exciting feature.
Frank
New York, New York
U.S.A.
0 comments