Breitling watches are really just ornamental pieces of wrist jewellery. The company uses its slick fantasy marketing to manipulate the minds of unsuspecting buyers into buying their wares. They hope to create an illusion that you are a pilot of some sort if you wear one of their watches. The truth of the matter is that real pilots have no use for these timepieces. But Breitling wants you to believe their watches are for professionals and are instruments for aviation. They put forth the most marketing garbage ever seen in watch marketing; worse than Omega by a country mile.
Their watches are IMHO just hideous. Rotating bezels with decorative tiny screws sticking out everywhere, rider tabs that snag everything in its path, ultra-cluttered and barely legible dials, and ultra-bling all polished finishes that look like chrome plating. The focus is on looking showy. Again, their watches are just fashion items.
And then you have ridiculously large case sizes that are obviously designed to show off the watch. These oversized wrist weights are all about grabbing the attention of onlookers. What you have are standard sized movements house in giant size cases. Again, these are more about image than substance.
They don't make any complete movements themselves. They use touched-up ETA's and Valjoux's, and yet they want people to believe they are Breitling movements by callling them "Breitling Calibre...". It is deceiving when Breitling has their name stamped on the rotor when they did not even make the movement. The movement should say ETA instead of Breitling cal. 10 for instance. It's an ETA made movement, pure and simple. Many brands are guilty of this, and this deception gives them an excuse to charge excessive amounts of money. Brands such as JLC, PP, A. Lange & Sohne, GO, GP, etc. Produce their own movements from the ground up (initial designing all the way to manufacturing). Therefore the name on the rotor or top plate truly represents the movement maker.in Breitling's case, the name on the rotor is a misrepresentation.
So what you have here are wildly overpriced show-off style watches with mundane movements, backed up by deceptive marketing.By the way, I had 2 Breitlings so I know what I'm talking about and now I can say these things in an objective manner. And I couldn't get rid of them soon enough.
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