Contacted our ATT service about unusual "Mobile Purchases and Downloads" on our last phone bill. Pure Luv (Straightline) was among them.
A Google search revealed that this mobile app is a scam—don't know how the money reaches them.
Read more about Pure Luv on usacomplaints. Coms, and decided to add my two cents worth.
Check your phone bills carefully. This was not the only app that we were billed for, and, of course, we ordered none of them.
ATT was helpful and removed the charges and cancelled the subscriptions for us.
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