I had a very similar experience as Al (http://usacomplaints.com/reports/0/284/RipOff0284607.htm). Strikingly similar which gives me great confirmation.
My Serta mattress blew out over the course of a few years, that is fine, no big deal. When I called American Mattress to ask about my warranty, they never called me back. I hounded and hounded, and finally got them on the phone.
They told me how to measure the sag to determine if I qualify for a new one, I did. They required another $50 to come measure themselves. The guy showed up with an unmarked truck and no uniform. My mattress passed the test in terms of SAG, I saw him measure.
Then no call, no call, no call. Finally I got them on the phone, and they acknowledged that it did have enough sag (1.5") but that light stains put me out of warranty.
They got more of my money, wasted tons of my time, and I think were deliberate in ignoring my calls. These guys are the definition of greedy salesmen.
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