Complaint / Review
Serra Toyota Of Decatur Alabama
Failed to keep their word. Offered to sell vehicle for dealer invoice and then claimed less than MSRP rip off

On 04/04 i went to serra toyota's car lot to buy a new tacoma pickup. I found what i wanted and after a credit check they offered to sell said pickup for dealer invoice price. I had a consumer report new car price guide that agreed with their price so i agreed to buy the vehicle
i thought i was dealing with honest straight forward people so i trusted them, which i soon found out was a mistake. I told them the maximum amount i could pay each month and the amount i had saved for a down payment. I had no way of knowing they would adjust the price of the pickup upwards to take it all.

There was no MONRONEY window price sticker. It had been removed. I did not know there was a federal law that required the price sticker to be on the vehicle for the final purchaser to remove. I did ask about the price sticker and their answer was evasive. It seemes the penalty for someone other than the final purchaser removing this sticker is a $1000.00 fine and/or one year in prison.

I purchased the truck on 04/04 and toyota mailed a replacement sticker on 04/28 at my insistense. On examination of the price sticker i became aware that the wheels and tires were included as standard equipment. These same wheels and tires were listed as part of a package under optional equipment for which i was charged an add on amount.

Then under distributors installed options a set of super sport wheels and tires was installed for an additional charge of $775.00 with no allowance being made for the afore mentioned wheels and tires. I was denied even a chance to know about this because of the missing MONRONEY price sticker.

Now having the consumer reports new car buyers guide i have in my possesion a listing of the factory dealers invoice prices for the various components of the tacoma pickup and they do not agree with toyota's prices. They are less than toyota's prices. One thing i have failed to mention is that even though i made repeated requests for a final price quote for this vehicle i was never provided with one. I do not know exactly how much i was overcharged because of the disorganized method of pricing however i am working on the determination