When the AG cracked down on car dealers in early 2008 and hit them with huge fines, I would have thought that the advertising practices in Massachusetts would have been cleaned up. Unfortunately, this is not the case.
Bertera Nissan, located in Auburn MA, serving the Worcester market, continues to use ILLEGAL asterisk pricing... Now, however, they don't even bother to put an asterisk! All over the internet they advertise on AutoTrader and Cars.com as well as their own website berteranissan.com with hidden money. They advertise a low buy price designed to get unassuming customers like myself in the door and then hit you with their hidden $2,500 cash or trade.
Where is the Massachusetts Attorney General now? I hope this report gets a good google ranking and sticks right next to Bertera Nissan's own website. So other consumers like me aren't duped into taking a drive to a place that starts their consumer process by lying to their potential customers.
After doing more research, I found that this is typical of Bertera Nissan's reputation in their other dealers out in the western part of Massachusetts.
Bertera Nissan Ripped me off by wasting my time. I even called a sales rep on the phone to confirm the price and that there was no catch and they still lied and said that the price as advertised is all I would have to pay.
Deceitful & Dishonest, that is how I would characterize Bertera Nissan!
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