Toyota Corporation is very confused. They allow their Dealers to sell and lease their product in just about any way that the Dealer wants. But in early Toyota introduced a new division called SCION. These vehicles are manufactured by Toyota and they are sold inside the same Dealers that sell and lease the Toyota brand.
What is interesting is that Toyota Corporation set the guidelines as to HOW these vehicles would be sold by the Dealers. The X-A, X-B & the TC were the three vehicles introduced in early 2004. Toyota set the RULES and made it a standard that there was to be NO NEGOTIATION in price on the SCION brand. Even the accessories for the SCION were to be a standard price at all Toyota Dealerships. I know this because customers would come back and say that the price was the same at other Toyota Dealerships. It was similar to Saturn's philosophy, make it fair for everyone.
Now the very interesting part: The SCION is geared to the 'younger' group of people in America, the WHITE PEOPLE. (mainly male) Why is it that Toyota Corporation will set RULES & GUIDELINES for a product that is geared towards WHITE PEOPLE, but a brand of vehicles that is sold in the same Dealership, the Toyota brand, can be sold and leased without any RULES or GUIDELINES by the very manufacturer of BOTH BRANDS??? Hence, TOYOTA'S CONFUSION!
Cater to the WHITE PEOPLE by setting RULES and GUIDELINES to protect them, but allow the Dealers to do whatever they want to ANYONE who chooses a Toyota, especially LATINOS, BLACKS, the LESS EDUCATED, WOMEN, the ELDELY & the UNSUSPECTING HONEST PERSON! Jim Press can make changes immediately if he wanted to, or at least you would think that the CEO of Toyota could do so. It doesn't take a rocket-scientist to figure out what is really taking place, does it? If Jim Press were Latino or Black or a Woman, or anyone who was mistreated inside a Toyota Dealership then he would know. But, Jim Press will NEVER KNOW! It's just business in America!
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