Yelp promotes the slander and or misrepresentation of businesses when they add or remove legitimate reviews both good and bad of businesses at their own discretion. This policy removes any legitimacy of the company because it fails to openly display the true results of public opinion. Furthermore, Yelp places greater validity in the opinions of those who have been yelping for a longer period of time which is again wrong when it comes to public opinion polls/reviews. If you are new to yelp your opinion and review of a particular business does not carry the same value and may be removed unlike those who have a history of supporting the organization or who have become true yelpers. This unfortunate policy has been a disaster to many small businesses as noted in the multiple rip off reports and class action lawsuits which I am sure will continue unless they rightfully adopt a policy of full disclosure of all the reviews of registered clients.
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