It is so easy to get sucked into the hype and back patting, but all too soon you are hit with the reality of the low quality of even the "A" leads. Many lead sheets are incomplete and precious little info about your (hopefully) potential client. All too often these leads turn out to be poverty stricken people who don't answer the door because they just can't afford to talk to you or they requested information monthes ago and have been so bombarded with calls from agents that they have given up ever being able to answer their phones again.
Leads that request to be put on the "Do Not Call List" are ignored and recycled again and again. Meanwhile the ratio of leads you have to purchase to actual applications written are driving up the agents costs and minimumizing the bottom line. If you try to back out you are reminded that you signed a contract and there are fees associated with trying to back out with your shirt.
The big boys at the top say they are spending $5000 to $10000 a week on leads, but you know because if you listen for it you will hear them say they don't work in the field. They work on the agents. You will make hundreds of dials, set 10 to 15 appointments and hope you can close 5 to 10. $5000 in premium will yield about $2000 in commission. Sounds great huh? After taxes, lead bills, gasoline and travel expense your actual take home is sickening. It takes 30 to 40 "A" leads to yield that kind of production at $25 to $27.50 each.
Beware of the presidents club, you can get a one page website for 1/4 of what they are charging for it. And you go in thinking it is a source of education but you find when you are in that you have to pay for that as an extra but too late you are stuck for a year for $29.95 per week.
Look around you can do much better, I'm just hoping to get out with my shirt.
Overdrawn
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