For my first Groupon UK purchase I bought a voucher a haircut / colour. When I rang to book, I was told there'd been an error in the Groupon ad, and that the haircut wasn't included. I decided not to go ahead, and cancelled the appointment. I've since emailed Groupon 3x requesting a refund (the first time 8 days ago), and have received no reply, not even an automatic 'we've received your email and will deal with it shortly' email. I cancelled within 7 working days, as per the T&Cs (although given the fact that the offer was inaccurately described, I'm sure that I would have the right to cancel it even if it wasn't within this period). How can a company dealing in 3rd party offers that are, at times, likely to not work out, not have a clear resolution path?
One more point: the Groupon tone of voice... I don't understand why they've opted for a tone of voice that is so forced, punning and jocular. They've probably looked at Innocent, as everyone does, and decided to attempt something similar, but in Innocent's case it's true to the brand, and it's well written. That's not the case for Groupon, whose copy ofen really obscures the meaning of the offer. Surely clarity is key? (EG 'Unlike with digital watches, pushing a person's ear doesn’t reset the time on their face.' Sorry?)
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