I am writing to express my extreme displeasure with a recent Target shopping experience. Specifically, my displeasure is centered upon what I believe to be a deceptive pricing policy. To point, I had an opportunity to view an item for sale on Target.com (highlighted below):
Step 2 Lifestyles Kitchen
DPCI: 242-11-4704
ASIN: B001T1ARCU Catalog #: 11168866
Once I had reviewed the item on-line, I proceeded to the aforementioned Target store in order to purchase the item for the stated website price of $79.99.
Unfortunately, when I arrived, the price of the item within the local store was $99.00 plus applicable tax (for a grand total of $109.99). Based upon the $20 disparity on the base price, I elected to not purchase the item in question.
As I was upset concerning this matter, I sent a written complaint through the Target.com website.in a relatively short amount of time, Target Corporate sent me an email stating that "Prices, promotions, styles and availability may vary by store and online" along with some other general points.
HOWEVER, when I spoke with local Target representatives on the intended purchase date and after receiving the note from Target HQ, I was explicitly told that local Target stores NEVER price match with Target.com. Needless to say, the blurb on the Target website utilizing the word "may" relative to whether or not stores will match on-line pricing available through Target.com is either:
1.) a complete falsehood given the fact that local Target representatives utilized the word "never" in reference to price matching with Target.com, OR
2.) indicative of an inconsistent policy which no one within HQ or at the store level seems to truly understand.
Unfortunately, given the amount of stores within the Target network, this is likely an everyday occurrence.
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