If you go to Amazon and search for "Economics in One Lesson: 50th Anniversary Edition" you will see a photo of that specific book — which is a very precise edition of this title with information not found in other editions. Amazon says that they have "other copies" of this edition for sale for $11.16 instead of the list price of $14.95.
Actually Amazon has not purchased any copies of this edition of the book at all. When you click on the "Other copies: $11.16" Amazon diverts people away from the 50th Anniversary Edition to a completely different version, which they do sell. There are shops on Amazon who do sell the 50th Anniversary edition but they loose business because Amazon falsely claims that the one for $11.16" is another copy of the same edition when it is not. There own site indicates that 84% of the people who look for the 50th Anniversary edition actually end up buying a version that is not the same, and wasn't updated. At no point are they told they being sent to a different edition with different content.
It is false to claim that they are selling the same book for $11.16 when then are some significant differences. Buyers don't know that Amazon has pushed them away from the version they were looking for to a version that is older, not as current in the numbers, and with different introductory material. Amazon does this because they don't actually sell the first book (even though they are pretending they do) but they do sell the cheaper, less recent edition.
0 comments