Very simply - they offered what was a great deal. 30% off of a 30GB iPod for one day only, with coupon. While they had the usual no multiples, one per family they DID NOT mention it was limited anywhere on the coupon, or that there would be no rainchecks.
We all know what happens, I go by 9am - they are all out - sorry tough luck. But they "expect" some new shipments in Saturday... When of course the coupon is no longer valid. How convenient.
This was not offered online, only in store. Probably so they could order one per store and sell it to an employee at 12:01am.
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