ARA Content (an online article distribution company) has statements and benefits on their home page about their article distribution program, including this benefit: Drive consumers to your Web site, toll-free number, or to retailers for consumer pull-through. They also list "Driving Sales" on their website, e-mails, and other information as part of their services. They claim to promote and target the most appropriate of 18,000 to 20,000 editors each month to maximize article placements. They stated that they do mass distribution. They told me they were results-oriented. They said it was typical to have an average of 40 to 50 newspaper placements and $20,000 in ad value proved by clippings. I've only had 8 clippings and $2,000 in ad value for weeks now. They charge $2,500 for this!
I told them for more than 3 months out of the 4, I saw no discernible increase in website visits or sales from their distribution. I pointed out that I wasn't seeing the results I expected and they wouldn't stand behind their benefits or information and wouldn't be accountable. I suggested two compromises but they refused to agree. Rip off!
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