I love Target and I am a regular customer. I am using the target brand "up & up hair and body baby wash" for my children and found out they were complaining that their skin was itchy after showering. I have used it myself and I am confirming the same statement. It makes your skin so itchy that you can't stop scratching yourself and you are so uncomfortable. Since I have stopped using this product, my children are not complaining anymore. I thing Target has changed the formula because it used to be a good product, like Johnson's baby wash. I am very concerned about this product since it is recommended for baby. Baby can't talk or tell what's bothering them. I hope Target will read my message and will remove it from their shelf (recall). I will definitely NOT recommend this product to anyone.
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