Air affects - hershey's kisses that now sell you AIR at the price of chocolate. Thier brilliant product aimed directly at aimed at the stupid. I can hear it now - Our customers are those stupid impulsive poor people at the Walgreens check-out, we are sure we can sell those lossers half the product for more money. Hey, It worked for the Klondike bar when they introduced thir 'lite" product which was jsut on third the size for the same prixce as thier "regular" ice crerm bar! No more elemantary school interns running your marketing department please.
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