I am a value-conscious consumer and I always check the sale ads before I go shopping. Safeway has good deals every once in a while, but your every day prices are so high that I often leave without buying what I went in for. Last week your avocados were $1.99 each and elsewhere they were $0.99. Your broccoli was $1.99/lb and elsewhere it was $0.99. But the real reason for my complaint is your checkout register. The way the prices ring up it is impossible to read. If something is on sale for $1.99 and the regular price is $3.49, it will ring up as “$3.49; savings $1.50.” So I have to do quick math in my head to make sure it rang up right. Why not just ring up as $1.99? And, if I use one of your coupons, it doesn’t calculate until the end, so I have to remember the regular price and then do mental math. What I do instead is add up the prices of all the items in my basket before I get to the register, and then hope my total at the register is close. This is the only way to make sure I am not overcharged for anything. The final part of my complaint is what happens when something rings up incorrectly – which is often.in spite of all my coupon-clipping and circular-watching, I still get overcharged at Safeway. Last week I bought a bottle of wine with a red tag price of $5.98. It rang up as $6.98. I had to go to customer service, and then walk the employee to the wine section to prove the price, then walk back to customer service, and then get my $1… what a lot of trouble for something that should have been done correctly to begin with. I asked about price-guarantees and the employee just shook her head. If I hadn’t caught it, Safeway would have stolen that $1 from me. This is a common occurrence at Safeway and I often wonder why I bother to go in there.
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