This is an international dating site which translates messages between English speaking men and Chinese women. Turns out the profiles are fake and the photos of the woman are stolen from the internet, most are models or small time celebrities. They lure in the men and you can even send them "gifts" (money) on their birthday or other holidays. Not only are the woman not real, they are working for rosematch.com.
They recently changed their name from '2xlove.com' since they were getting a poor reputation.