They charge ridiculous prices for product and event entries and hide in the fine print of the contract that you don't own any product you buy. So when they run you through a gauntlet of not being able to play unless you interact with thousands of other people (many not so pleasant i might add) and you find one that wants to harass or bother you because he has nothing better to do, they take away your account thereby stealing possibly thousands of dollars from you hoping you will pay for another account and spend thousands more. The entire operation is set up to keep people in this cycle and keep them in a position to steal from.
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