Assaf Salon claims they are 100% Aveda Concept Salon, then someone needs to explain why they use cheap products from Sally Beauty Supply on our hair and charge us an outrageous prices? I went to the salon a couple of times and was very disappointed with the service and the products. I asked them several times to make sure they use 100% Aveda color because I 've been using Aveda for a while and I don't have any allergic reactions to the color or shampoos. So after visiting Assaf Salon I noticed that their backbar barely has any Aveda color, all I saw was cheap Salon Care stuff from Sally's that any of us can buy and do at home for under $20. So why do we pay over $200 for it at this Salon? I also got a Keratin treatment and was told it's a natural formula and has no damage. Yeah, sure thing... I saw the bottle of the Keratin treatment they use and of course it was from Sally's which cost $19.
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