I placed an order for an inexpensive and self-explanatory item. It retailed for around $50. It was nothing special at all. I did not require any customer service, sales support, or technical assistance.
But just 10 minutes after the order was placed, I received a call from "Ryan", an employee at Sweetwater.
Well, it turns out he was calling (as a courtesy) to confirm that he received my order. (?!?) At that point, I became confused as to what was happening. Why would an order for such a low-risk and self-explanatory item need to be confirmed? Who does this? Almost nobody!
Ryan Murray of Sweetwater then told me that the shipping would be free (which I had already known), no signature would be required (which I had already known), and that my order would be delivered in about three business days or so (which I had already known). All of the above-mentioned were readily and clearly apparent during the simple and fast online checkout process.
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