Bellsouth, Bellsouth Advertising, The Real Yellow Pages My bellsouth rep assured me the ad I submitted would be in the 06 yellow pages.instead I open the book to find a hideous ad that I had never seen and would have NEVER approved. This ad was designed to visually coordinate with with all other tangible promotions. It did not. I HATE the ad - so much that I can't even look at it. I feel it derailed my intended campaign!
1. My bellsouth rep assured me the ad I submitted would be in the 06 yellow pages.instead I open the book to find a hideous ad that I had never seen and would have NEVER approved.
This ad was designed to visually coordinate with with all other tangible promotions. It did not. I HATE the ad - so much that I can't even look at it. I feel it derailed my intended campaign!
Even more frustrating, they printed the WRONG PHONE NUMBER for my company in the white page section!
AND. Yes, there is an "and" Bellsouth listed me in the wrong catagory (a completely unrelated catagory) in their companion book.
They want me to pay for this. Im furious. I refuse. Now I am receiving letters from lawyers threatening suit on their behalf.
This is my first year in business. My advertising campaign was thoroughly thought out. ALL of my promotional material was supposed to coordinate so the company would be recognized by sight. Bellsouth being the most widely circulated ad, it was crucial it be in allignment with the rest of the tangible ads.
I should add that the correct phone number and proper ad placement would have been nice too!
As a consumer, do I not have the right to refuse to pay for this?
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