I had originally thought AWAI was a good service.
That was until I got to the second assignment: write an ad for a MEN'S ONLY supplement!
Now, AWAI teaches aspiring copywriters how important it is to keep the customer in mind. Okay. Fine. But if they bothered following THEIR OWN MARKETING ADVICE, they wouldn't have assigned something so utterly sexist!
Of all of the products that can be practiced on, why a MEN'S SUPPLEMENT? Why not a business owner's pen that can turn into a letter opener and stapler? Or how about a telephone service? Or business cards? Or, hell, ANYTHING that doesn't hinge on a GENDER BIAS?
Folks, if you want to advertise, go to freaking college! Do NOT waste your money on AWAI!
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