This is the email that I sent to the contact furnished by the Better Business Bureau
"I am sending you this email because you are listed on the Better Business Bureauwebsite as the contact for customer complaints. I recently purchased a 2011Ford Fusion SE on 6/30 from Willis Ford in Smyrna from salesman Frank Lauro. The reason that I'm extremely disgruntled and dissatisfied starts like this. On 6/29 I stopped in at the dealership to look at a Ford Fusion because I wasintrigued by the factory incentives that were being offerred, the factory wasofferring 0% and $500 cashback on 2011 Ford Fusions, I spoke with a salesman andwas looking at this vehicle http://willisford.com/new/Ford/Fusion/SE/Smyrna-Dover-DE.
The sticker price was $24,330 there was also an incentive for that particularvehicle posted on the windshield of 6% off of the sticker price. I told thesalesman that I would be back the next day with my wife for a test drive. My Wife and I arrived at the dealership at 11:30AM and was met by salesman FrankLauro, we then proceeded to let them take my vehicle back for inspection for atrade in value quote while another salesman accompanied my Wife and I on a testdrive. When we came back we sat down at the desk and the price for the vehiclethat was relayed to me was $22,830 and a trade in value for my 2007 HondaCivic of $9000.
I stated that I was happy with the price of the vehicle but Iwas not willing to accept $9000 for my trade, especially beings that I furnisheddocumentation from the Kelley Blue book website that stated my trade was worth$10750, we negotiated a trade in value of $10500 and agreed to purchase thevehicle. After our credit was ran Ford Motor Credit approved us at tier 3financing of 3.9% for 72 months with a payment of $440 a month assuming thatthis was based off of the purchase price of the vehicle of $22830. My Wife andI went in to the finance managers office and signed the paperwork and after aview demonstrations of our newly purchased vehicle we were off.
Later thatevening I decided to look over all of the paper work, while browsing over mycopy of the contract I noticed the the purchase price of the vehicle was over$24000 and not the $22830 what was verbally agreed upon, to say the least I was LIVID. This afternoon I went back to the dealership with my paperwork andwanted an explanation as to why I was not given the price that was verballyagreed upon with salesman Frank Lauro, the finance manager and anotherindividual who apparrently approved the loan stated that because we came in attier 3 financing that we didn't qualify for $1500 factory rebate, Ford is notcurrently running any other promotions other than the special financing and the$500 cash back (the $500 factory rebate I did receive, ironic isn't it?)
Atthat time I new I was not going to get anywhere with these individuals. I havebeen in sales and finance for many years and even with all of my knowledge, Igot caught up in the perverbial "Bait and Switch." I surmise that they weretrying to recoupe the extra money that I requested for my trade, but regardlessof my summation we made an agreement and it was not honored, your managementstaff then lied to me straight in my face about fairy tales of not qualifyingfor ficticious factory rebates. So here in lies our dilemma, I've contacted the Better Business Bureau andinitiated a complaint, I've also contacted the Delaware Consumer ProtectionAgency. If I am not reimbursed and if the situation is not remedied my nextstep is to contact my attorney and file a complaint with the Justice of Peaceand file a civil suit against Willis Ford Inc.
My next step after that is writeto the News Journal, Smyrna Times, The Middletown Transcript and the Dover Postand give them a well thought out and articulated article about how Willis Fordin Smyrna, De is an extremely shady dealership, articulate my personalexperience with your company, and let public opinion take over from there. Ifyour company would like to come to an amiable agreement and remedy thissituation with just your company and I being involved you may reach me anytimeat 302 *, rest assured that if I don't hear from your company then yourcompany will be hearing from my attorney's office."
Regards
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