Here is a copy of a letter I sent to my AT&T Yellow Pages Representative canceling their service and letting them know how I feel about their policy of automatic ad renewal. Feel free to adapt and and use it as you see fit.
Dear AT&T,
Please refrain from renewing my advertising with you without my express written consent and remove my name from your files. I do not wish to be contacted by you or any representatives from your company in the future. Any further contact initiated by the AT&T Yellow Pages will be considered a violation of The Do Not Call Law. It will be recorded and a complaint will be filed with Federal Communications Commission.
Your company’s policy of placing the burden to cancel advertising on your customers is predatory. Perpetually renewing them for another years term if they take no action is reprehensible. It is a bad idea instituted by a company that is so desperate to retain it’s customers that it has to coerce them into staying. Forcing loyal customers to take the time and effort to “cancel” after they, in good faith, have fulfilled their 1 year contract commitment is an imposition and an inconvenience.
A quick check of the internet shows that I am not alone in taking issue with your renewal policy and your lack of customer service acumen:
Http://usashameboard.com/complaints/atampt-advertising-and-publishing-c46327.html
Http://usashameboard.com/complaints/atampt-yellowpages-c45636.html
Http://www.consumeraffairs.com/misc/yellow_pages.html
Http://www.att-yellowpages.Us/infopage.html
For this reason I will use other options for my advertising dollars going forward. Any renewal advertising you take it upon yourself to intitiate on my behalf will not be paid for by me.in my opinion, employing policies that exploit your customers damages your reputation. Your willingness to do this in order to make a short term profit, is not prudent or professional.
Sincerely,
Your Name
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