Esurance/Allstate began with reasonable and fair market value premium rates, but in the past 2-3 years they have sharply increased premium rates at every renewal period. These rates add up to be outside what is considered fair, reasonable and legal within the state of California. Rates are regulated by the CA Department of Insurance to ensure consumers are not price gouged.
My experience started at $60 and then, over two years, rose to $106 per month. Geico was able to offer the same policy with the same technologies for $65 per month. Yes, the difference between fair and reasonable (though expensive) and unfair and unreasonable is 41 dollars per month, a 40% markup. Yes, it is true.
I do not take it personally, as I have no doubt this same business strategy of gouging consumers is widespread. It will not stop until enough of us write the story, tell the story and pursue legal action against Esurance. Have you had a similar experience with them related to billing and premiums?
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