Each HyVee chooses their own prices for items that are not determined by the manufacture, this means that a HyVee 3 miles down the road may have the same item for $1.00 less and the more expensive one WILL NOT price match, unless you have the ad. Now if it is the normal price there is not an ad for it they will not match it regardless of proof.
The HyVee in Raytown, MO sells a four pack of Izzy for $5.88, you can get the same four pace at Whole Foods for $4.99 and on sale several times a year for $4.00 a four pack. Just because a produce is gluten free or "healthy" HyVee will charge more because it is a "special" item. Once again, a large company is making money off of people with an illness. (gluten free)
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