Richter 7 is an advertising agency in Salt Lake City that signed a contract with a consultant that committed them to maintain absolute confidentiality of business prospects and of all discussions and communications. They chose to grossly breach that contract despite the consultant clearly warning them not to have discussions beyond the agency unless and until they were advised to do so.
As a result of that breach they were no longer entitled to any of that business.in addition, there was a rescission clause in the agreement that they chose to ignore.
Rather than abide by the contract Dave Newbold and Scott Rockwood, the principals of Richter 7, proved beyond any doubt that they could not be trusted to continue with businesses that demanded absolute confidentiality.
What Richter 7 did then was to post, out of anger, an irresponsible, illegal libelous online post rather than abide by the contract they signed. Clients and potential clients of Richter7 should be cautious about their relationship with this advertising agency knowing what they are capable of doing if a client crosses them in any way, because they too may be the victim of on-line libel by them.
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