Comcast Cable TV holds the cable TV services franchise for my area in suburban Philadelphia. They recently served notice that beginning on March 1 you will no longer be able to receive HBO without the use of a digital converter box. One box is free for a year but will be $4.95 thereafter. If you have 4 TVs in the house you will need to pay for the other 3 boxes. So at the end of the year I will need to pay 4 x $4.95 or $19.80 additional. Paying to watch HBO in the bedrooms at home will more than double the cost. Outrageous! I wonder if HBO knows about this or if it is Comcast acting alone. Is this happening elsewhere in the country? I know that Comcast did a fiber/digital build-out in my area last year and I would bet big money that their revenue goals for digital were not met. So they've decided to rape HBO subscribers one week before their most popular show, The Sopranos, returns. The marketing manager can then point to the tremendous increase in digital revenue. Brilliant!
0 comments