As corporate counsel for Energy Automation Systems, Inc. (EASI), I am compelled to respond to the untrue and defamatory postings on this website. Over the past eighteen months, a small group of individuals who seek to disparage and destroy Energy Automation Systems, Inc. (EASI) have posted derogatory and defamatory messages this website. EASI does not make a habit of responding to every inaccurate, inflammatory misstatement. We feel there is a point at which our dealers and customers deserve to have widely disseminated false statements publicly corrected.
These postings have been made, in large part, by a few disgruntled former EASI dealers. To create the appearance that numerous dealers are unhappy with EASI, those few former dealers frequently post messages under many different pseudonyms.in fact, our investigation has shown that those few posters actually respond to their own messages under different names. Rarely do those individuals provide their true identities in the posted messages. Many times, the posters use names and/or initials designed to give the impression that they are affiliated with EASI. Under the cloak of anonymity, the posters are essentially free to say whatever they please, regardless of whether their statements have any factual support. More importantly, the content of the postings is never checked for accuracy and simply amounts to unfiltered and unverified cybersmearing. (See http://www.bizmonthly.com/2_2001_focus/jordan1e.html for more on cybersmearing). We find it informative that the messages that support EASI are almost always made by individuals willing to identify themselves.
For example EASI is currently a party to pending litigation involving the same few disgruntled dealers described above.in fact, EASI initiated several of those lawsuits and, in one case, was forced to obtain injunctive relief against a former dealer who made thinly-veiled threats of violence against EASI's sole shareholder. As for many of the other litigants, many of them were dealers for less than one year and never attempted to complete, much less completed an installation of an EASI system. EASI remains confident that it will prevail on the merits of those cases.
EASI was founded in 1982. EASI has been selling dealerships since 1985 and had received very few complaints until last year, which suggests that the Internet disparagement campaign and the pending litigation originated after a few disgruntled and unsuccessful dealers blamed their lack of success on EASI and its employees. However, even after that campaign commenced, EASI has still kept the door open to those former dealers in the event they still would like to make their dealerships successful, as other dealers have. EASI continues to strive to provide good business opportunities to motivated, hard-working people. EASI cannot, however, sit idly by while anonymous detractors disparage the company's reputation.
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