This is a scam. You are charged for a service you have not subscribed to or wanted. They charge your cell phone and it takes forever to get it removed — by that time the "company" is long gone and you are stuck with the bill. Beware of this and have your cell phone block any premium messaging without your calling and giving them a "private word/number" before allowing any such service on your phone. Big rip-off — ten people $100, get the picture? Complain and do so loudly.
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