On he packaging the razor and starter blades are sold it says, the blades supplied should last about three months. On the TV ads it suggests the blades should be changed for a more comfortable shave when the blue strip fades. That would mean changing the £2 blades between 3 and 5 days, a discrepancy the Advertising Standards Agency declined to investigate, a. Because they don't compare packaging statement vs post sales advertisements, and b. Because the TV ad. Is advisory only. Clearly Gillette plan to make all their profit on blade sales.in practice the blades will last a month easily, shaving a fairly heavy beard, "up & down hill", daily.
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