ComScore is a scam because they force (extort) publishers to pay exorbitant, unreasonable fees to provide ranking and measurement of their site. They publish top-50 lists intended for advertisers to do their media buys.
In the copied email below, this will uncover the truth about comScore numbers and how much of a scam comScore is and how it hurts the industry of Web publishers AND advertisers by collecting bunk data.
Email from Jason Calacanis to his newsletter regarding the comScore scam and an insightful review about the shady company.
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Comscore is the technology industry's biggest bully, and today I'm calling for an industry-wide boycott of their services.
I'm asking journalist and bloggers to stop covering their stats, I'm asking advertisers to not use their services, and finally, I'm asking
startup companies to not support their new and widely reported on "$10,000 to get your stats correct" extortion ring.
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