I had 3 positive, legitimate reviews for my "free" business listing. After a short time, they were all three removed without notice! I went to contact Yelp about it, and guess what, no way to contact them about this issue except to sign up for paid service!
I assume if I were to pay for their services, the reviews would magically come back. Yelp is there to do one thing and one thing only: Make money. They are very dishonest and shady. There are plenty of other, honest review sites on the internet. Use them instead!
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