My name is Brian Davis, I have been thinking of buying a new Ford F 150 to pull my boat. I take some time to drive over to Bell Ford in Phoenix, AZ and what do I find? I am sure that we all would agree that the word "Assistance" means to Help someone. It seems to me, in my opinion that Bell Ford as a new meaning for the word Assistance. I see a window sticker on a nice new Ford truck that says "Trade Equity Assistance" on it and a dollar amount under it of $1980. It seems to me that they are JACKING their Ford Factory window stickers up by $1980 and calling it "Trade Equity Assistance"I take a stroll over to their Ford Rangers and I see a Trade Equity Assistance Sucker sticker with a Jack-Up dollar amount of $1470. It seems to me that this car dealer feels that Ford Motor Companies window stickers do not allow them to take the amount of money they want out of the buyers pocket. I say, what a rip-off!
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