When is a value meal only a value to the corporation? The McDonalds in Moab, Utah charges you more when you order a 'value' meal. The breakfast meal that includes 2 sausage burritos, 1 hash brown and 1 soda comes to $5.19 before taxes. The problem is that each of these items are on the dollar menu. So by not ordering the 'value' meal, you will save $1.19.
While the consumer should be aware of what they are purchasing, this town relies predominately on tourism. Many costumers at this location are foreigners who may not understand how the menu system work. This whole practice seems a bit deceptive to me.
And McDonalds knows that this is happening. I spoke with corporate and they defended the practice. They said the items ordered al-a-carte are on a different menu than the value meals. It is the exact same food, just offered at different prices.
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