I, too am an unhappy, failing franchisee. It took 22 months to get open due to Java Joz/Cuppys failed relationships with first a real esatate search firm and then a construction management firm. We were told at the start we would be in business in six months. We, too, had the high pressure tactics thrown at us (no franchise fee, no royalties, free site search, etc. If we sign on that day). All costs were higher (some triple or more) than they projected, and revenue since opening was not even half of a half of a percent of traffic count. What a disappointment and nightmare.
We lost all of our working capital before we even got open due to the delays and problems at Cuppy's/Elite. We went deeply in to debt to try to market our store and products, build relationships, and build our customer base. We closed our doors after 10 months to stop the bleeding and are suffering greatly financially. I don't know what recourse we as franchisees who went all the way through the process have, but I do believe being vocal is our only avenue to finding any help out there. I think this story should be told over and over to every agency, publication, reporter, blog, etc. That will listen. Someone must be held accountable for leading so many people to financial ruin.
Confidential
confidential
U.S.A.
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