At its peak, Naveen Jain's InfoSpace was one of the most successful and profitable web-based businesses in the nationor so it would appear. But the rise and fall of InfoSpace represents an archetypal picture of the late 90s dot-com pandemonium, which saw record-setting profits followed by devastating collapse. The story of Naveen Jain & InfoSpace contains all of the intrigue, melodrama and betrayal that you would find on any nerve-wracking soap opera, but in this
case, it actually happened.
Humble Beginnings
InfoSpace was founded in March 1996, by former Microsoft prodigy Naveen Jain. Beginning its journey with a mere 6 employees, the company built one of the earliest successful online yellow pages services, funded entirely through advertising. Web startups were still very much in their infancy at this point, exploring new revenue streams and experimenting with ways to succeed outside the brick-and-mortar business world.
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