The papa john's SuperBowl ad was not great but they might have accomplished their mission to be considered among Dominos and Pizza Hut.
Further they seemed to merchandise the event well with weeks of promotion al SuperBowl mention in ads leading up to the game.
The one thing i wonder is why they did not run the ad in the first quarter to give people a chance to order for Halftime.
This is money well spent for them.
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