Advertisers beware! If any of the terribly trainned Seccion Amarilla reps call your business or show up at your door, do yourself a favor and avoid them at all possible costs. Seccion Amarilla uses deceptive trade practices as it tells its reps one exagerated number of book distribution in order to increase sales and justify their inflated prices then, when paying customers begin to ask questions, the real distribution numbers comes out and the so called executive managers then clean their hands by firing a rep or a manager!
ADVERTISERS, the so called CAC Audits used for verification are fraud! The distrubution company gives them the exact adresses of where the books were distributed, therefore, their numbers are inflated and inaccurate.By the way, the distribution company is a mom and pop organization that is owned by the VP of Seccion Amarilla. WOW, talk about conflict of intrest.
Advertisers, make sure you check your local dumpsters as it has been normal practise for this distribution to end up in large dumsters. Why would this company or its very wealthy parent company allow this to continue? Advertisers, ask around. Ask for a publishers proof of books published.
More immportantly, call other advertisers in their books and ask them for yourselves how their so called investment is working. The concept is good, but the distribution is not. Seccion Amarilla is a prime example of a large company that is ready for a large class action suit against them. Look elsewhere when spending your dollars in the Hispanic Market.
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