I came in contact with South Beach Coffee (Troyal, Inc.) after seeing an advertisement for a coffee distributorship business opportunity. I spoke with an individual named Michael Hutton for sevral weeks before making a decision to proceed. I began doing what I thought was extensive homework researching this company. I checked the local Better Business Bureau and the Florida State Department and everything seemed legitimate.
On September 27 I signed a distributor agreement with Troyal, Inc. To represent the South Beach Coffee Company and become distributor in Northeast, Ohio.in order to receive the product, and begin selling as a new distributor, a pre-payment was required before shipment would occur. On September 30 Troyal, Inc./South Beach coffee cashed my company check in the amount of $16,950. During the weeks of 10/3 and 10/10 no representatives from Troyal, In / South Beach Coffee contacted me about my order.
Starting to get nervous, I began making several attempts via email, phone and web site to discuss the status of this paid order. No one ever responded to me and on Monday, October 17 I discovered that the phone is now disconnected. The web site is still active as of this date Southbeachcoffeco.com. Rumor has it they have shut the doors, but I do not know for sure. They cashed my check knowing they were going to close the business and essentially stole from me. Since this is now a federal matter I have filed a complaint with the the F.B. I along with the Florida Department of Consumer Services, The Florida Attorney General and the Southeast Florida BBB about what has occurred. I am sure others have been impacted by this crime too. Hopefully Karma, or the Law will catch up with these white collar crooks.
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