The false promises of signworld
Let's face it, what attracts people to the SIGNWORLD model is not to have the high cost of getting started in a business, which includes the time it takes to learn the business... THEY PROMOTE "No previous industry experience is necessary" because SIGWORLD is supposed to reduce the risk of failure. B.S.
It is bad enough that SIGNWORLD sell this lie by building up misleading statements on statistics (never see this in writing though) of low failure rate and cleverly hiding the awful truth of failure. I was told 5% in the 20 year history. I found out it's closer to 40% once I got in and they had my money.
Never sell on price they tell you... Gross profit is 75%
Yea right... You will never get any work!
It's a shitty competetive dog eat dog business. Your lucky if your gross profit ends up at 50% with this model. You have people working out of their garages with low overhead slashing prices, large sign shops that have everything in house getting the larger jobs because they can competively do it less expensive. Oh yea and all the really large companies that use a great deal of signage... HAVE THEIR OWN SIGN SHOPS! Don't forget the internet... Any one can order the bread and butter business you want online for half the price you can do it for. One more thing... CITY REGULATIONS are getting tougher and tougher to put up signs. You basically make a sale and go back and research wether you really have a sale or not. THESE ARE THINGS THEY DON'T TELL YOU!!!
You will lose money each month for 2 to 3 years
I was told like everyone getting in that you should cashflow in 6 months like most new owners. RIGHT!!! I'm a pretty good salesman and businessman (well I may have to re-evaluate the businessman part after bing suckered into this one). So from a salesman stand point I'm damn good however how do you sell something you know nothing about! The amount of loss will vary from month to month, but it seems about 80% of new owners lose money for 2 or 3 years and they either close up or continue to work without a paycheck. This is true even though you do exactly what SIGNWORLD and Jack Werner said you should do.
I'm tired of typing and ranting... MY ADVICE-Rather than wait until your broke... Stay away!!!
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