I am absolutely appalled by a Bowflex commercial. The commercial shows absolute disregard for human dignity wherein it states "I gave all my fat clothes to my fat friends" IS IT EVEN TRUE? This remark clearly goes against their posted company values. I find it nothing less than a disgusting remark, any child could become the butt of such a remark. I have recently emailed them asking for justification for such a commercial. I asked them to have an overweight person call me. I wish to determine how such a remark makes them feel. My initial email and their reply follow: RE: Att: Bowflex Vice President
From: CSBFX ([email protected])
Their reply:
Sent: Fri 3/28/08 11:18 AM
To: J
Dear J, Thank you for contacting Nautilus. I apologize if this offended you in any way. I've forwarded your email to my supervisor. If you have any questions please either reply to this email or call us at 800.605.3369 during 6 am - 5 pm, Mon - Fri, PST. Sincerely, Sunny Coakley | Nautilus, Inc. Customer Care Specialist World Headquarter | Vancouver, WAMain: 800.605.3369
My initial email:
Original Message
From: J
Sent: Thursday, March 27 1:39 PMTo: CSBFXCc: Att: Bowflex Vice President Hello, Sir/Ma'am I wish I felt the desire to write something of a positive note to you. That however is not possible, here today. I am absolutely appalled at your commercials reference to "Giving all my fat clothes to my Fat friends" Please explain the justification for such a callous remark. Regards, J, Il.
P.S. I also stated some marketing strategy will not justify such sick behavior.
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